Mojo And The American Female by SW Hammond

From music and baseball industry professional SW Hammond, comes Mojo And The American Female, a collection of provocative short stories on his life as a Lost Boy in search of Winnie Cooper.

CONTACT: William Searle, 702-927-8384
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“A collection of short stories spanning more than a decade woven together to create the misguided anti-love story of a young man learning about the opposite sex through music, movies, and television.”

LAS VEGAS, NV, April 7- Music and sports industry professional Sean “SW” Hammond of Salt Lake City, debuts his collection of real life short stories “MOJO AND THE AMERICAN FEMALE” as part of Surf Star Media’s ePublishing line.

Hammond, spending more than a decade working for Sony Music Entertainment, Warped Tour, and Major League Baseball, has been documenting and reflecting upon his career and life contributing numerous articles to music, athletic, pop culture, and lifestyle publications. In addition, he is currently working on a set of fictional novels, the first, “THE FINAL BOOK: GODS” set to be released by Surf Star Media early in 2016.

Raised on rock n’ roll, with a particularly strong affinity for women who rock, Hammond blends an unparalleled view of pop culture and philosophy that follows him from his early twenties through his early thirties. “MOJO AND THE AMERICAN FEMALE” is rich with photography capturing Hammond’s days as a tour manager on Warped Tour and working for Sony Music Entertainment, as well as bringing to life the music, movies, and television that has plagued his rational sense of love and relationships. From childhood viewings of Full House leading to his lifelong hatred of John Stamos, his introduction to the Riot Grrrl movement and Kathleen Hanna, and to a questionable infatuation with The OC’s Summer Roberts - each story blends a reflective Kevin Arnold-like inner monolog with Wild Turkey.

“MOJO AND THE AMERICAN FEMALE” is the byproduct of one too many romantic comedies. Inspiration, enlightenment, and delusion fuel Hammond’s quest as he searches for a bit of meaning to life and someone to share it with.

Follow SW Hammond on Twitter: @SWHammond

Hammond is available for interviews and appearances. For booking presentations, media appearances, interviews, and/or book-signings contact This email address is being protected from spambots. You need JavaScript enabled to view it..

Mojo And The American Female

In a two headed effort to pave the way for Surf Star Media to enter the realm of publishing and establish the necessary processes and relationships in that industry, together we will be creating and releasing the book, Mojo And The American Female.

The book is a compilation of remastered articles found here on HyL along with exclusive content unique to the book. The book captures the struggles and emotions of being single throughout a 10 year period. Woven together to create a coming of age tale, the story begins with Sean as a brash young man in his early twenties and follows him as he experiences life and women using pop culture as the backbone of his misadventures.

The book is designed to be highly visual complete with rich photography and vibrant design. Originally created as an interactive eBook, an adaptation to print as a coffee table book is also expected.

Tentative release on Amazon and iBooks store for late April / May. More info to come!

Arizona Fall League

It’s been a long time… I apologize to you, and to myself. Always feel like a significant part of me dies when I step away from creative / personal writing for an extended period. You’d think at this point in my life I would have learned that I don’t operate well without it! Unbalanced. A little less in tune with the world and my place in it. It may not be reflected or communicated well, but there’s something grounding and satisfying when I put words together on a blank page. Secrets unlock.

So, what have I been up to? Well, I went back to Phoenix and worked for Major League Baseball for another season. I just can’t seem to step away! It was a fantastic experience- I worked in the Commissioner’s Office in Western Ops, Bud’s desk was actually right across the hall from mine (not that he was ever there). Helped with the Arizona Fall League, Angels AZL at Diablo Stadium, and few other various projects.

Baseball is a consuming gig. The hours I committed in order to feel like I was doing a good job were crazy. Routinely 70, 90, and even had a 110+ hour weeks. At this point in my life, that is a complaint. Baseball is a huge passion of mine and the game will always have a significant part in my life- I was again so fortunate to meet great people, icons, be apart of something so much bigger than myself, and turn that passion and experience into a paycheck. However, there was very little balance. I rarely had a thought or a meal that was away from the ballpark.

Normally the workload wouldn’t bother me, hell I would have welcomed it, but I had The Final Book in the back of my mind the whole time. Things were moving along so well with my writing prior to signing up for another season- tons of freelance opportunities and charging ahead through the novel. I felt I was being pulled away from “this” and that my stories and ideas were fading. That job, lifestyle, requires such a different part of the brain. Not that there were enough hours in the day, but I felt I was losing my creativity and ability to express myself.

I assume most people would scoff and laugh at that- for one to “say such things” about even having an opportunity to work in baseball, and the second that creativity is all in my head- my choice whether to be creative or not. I hear that, but I don’t know how to do both. My creativity is a fragile thing- it needs the foundation of a proper living situation, work stimulation, functional / drama free relationships, and the physical release from exercise to even get it turning. Once it sparks, I then need to dive in and foster it- put considerable effort into nurturing and strengthening that part of my mind. Exercises, practice, variety of content, deep-thinking and a bit of hope and optimism. That’s how mine works- I’m not sure about others but that’s how I’ve achieved creative success in the past.

I don’t feel that my head is in a creative place right now. I’ve been away from baseball for 3 weeks and this is the first time I’ve been able to come back to HyL without feeling completely lost and disappointed in myself. When the season ended I thought I’d be able to just dive back in, pick up where I left off- it hasn’t been that easy. Writing this has been a struggle.

So, what does the future hold? Am I recommitting myself to writing? What’s happened with the novel?

I have the opportunity to return to MLB next season if I choose. That’s a tough decision… I love the game. There’s something special about being at the ballpark… The fear is if you reject the opportunity, you may never get another one. Do I want another one? Do I feel I have unfinished business with baseball? I know with certain changes and improvements, the opportunity would become more intriguing and almost foolish to pass up. However, I can’t see a time or place when MLB and creative writing merge and I could accomplish both at the same time.

That’s the crux of my current uncreative rut. Until that decision is made, there’s a cloud hanging over my solar-powered muse.

Salt Lake Comic Con FanX Umbrella Corp

Seems I've been traveling the Western Triad lately- Denver, Phoenix, and Salt Lake City. Only home in CO for about two weeks after Spring Training, just long enough to write a couple of freelance articles, update websites, and see what I missed on the PS4 before heading to SLC for a week.

The SLC trip was social and last minute- basically just to catch up with old friends and to go a little crazy before heading back to PHX tomorrow for another month of baseball. While walking around downtown SLC late Thursday morning, I came across a teenage kid dressed in all black with a long unbuttoned trench coat. He was walking with a purpose and the wind caught his coat revealing a vest full of handguns and ammo. My eyebrows instantly raised and I quickly looked around to see if anyone else was seeing what I was seeing.

It seemed everyone noticed the young man, but no one was alarmed. In fact, a few people smiled at him. Unsure if I should tackle the kid or run away, I played it cool and continued walking because that's what everyone else was doing.

I made it about another block when I noticed someone else dressed a bit strange. Still chalking it up to the eccentrics of downtown life, I kept walking. Finally I came across the full squad of the Power Rangers and it clicked- Salt Lake Comic Con! As I passed the Salt Palace, the place was swarming with super heroes, characters, villains, and witty pop culture jokes. I instantly got on my phone and purchased a ticket for the following day.

I was a bit unprepared, not only did I just realize the convention was happening but Salt Lake Comic Con FanX was my first true entertainment and sci-fi convention. I wasn't sure who was going to be there, what panels were taking place, or any of the events- I just knew I couldn't pass it up.

I purchased my ticket early this year for the Denver Comic Con and have been looking forward to it for a very long time, with plans of possibly covering it or at least doing a thorough review. SLCC just fell into my lap. Big props to event organizers for creating an awesome mobile app. Being on the run, I didn't have a printer and the app kept track of my ticket with a scannable QR code- so handy! The app also came with a full schedule and a handy little button that allowed me to make my own person schedule for the events / panels I wanted to see- all with a sweet map that showed me where to go. I was quite impressed with the whole thing- it worked really well for me, especially being so ill-prepared.

I took the first hour to cruise the showroom floor full of vendors. There was literally so much to see that I know I missed at least 60% of it. Stoked for the panels, I hit up "Humor in Writing" which was a few authors giving tips on how to interject humor into your writing but mostly just telling funny stories. I enjoyed it quite a bit.

The second panel I saw was Screen Writing 101, which gave you real world advice on constructing a screenplay. I liked it a lot because the panelist talked a lot about their failures and how brutal the industry can be. The moderator (can't remember who- see really unprepared) was kind of a dick but I really liked this kat named Adam Simon. Michael Stackpole also had a lot of good points to contribute.

After that, I tried to browse the artist section of the convention but there was just so much to see! I missed a ton. From there I went to Panel Named Jayne, kind of a tribute / fanboy panel of Adam Baldwin. I was actually really disappointed with this panel- the moderator read line for line what was on the PowerPoint slides (which annoys me- add something to the presentation, we can all read).

Besides a bit more walking around and taking in all of the awesome cosplayers (who were outstanding!), that's about all I had time for. What I loved so much about the event was energy and the people- I loved how happy everyone was. I loved the smiles. I loved the high fives. Everyone was so carefree, proud, and excited. Even though all of the masks were on, people seemed to truly be themselves. I've been to a lot of conventions throughout the years- CMJ, SXSW, AAA Radio, MLB Winter Meetings- but this was hands down the most entertaining, fun, and had the best overall attitude.

Salt Lake Comic Con shattered all sorts of records with over 100,000 fans attending. It's now the 3rd largest Con in the US, and the number one Con per capita. It's the largest convention of ANY kind in Utah and it currently has the most active FaceBook page site in the state. Keep in mind, this all happened while Wonder Con was going on the same weekend.

I can't wait for the Denver Comic Con and I'm seriously considering upgrading my ticket for all 3 days. I didn't realize there'd truly be that much to see. I also enjoyed the panels quite a bit- those are worth it in themselves. If you have the chance to go to a Con- any Con- do it! Completely unique experience.

Needless to say, I feel so incredibly motivated and creative. The whole event, mostly due to the cosplay, was so inspiring! Can't wait to continue with my work- it would be a dream to be invited to such an event and one day contribute- give back and help create that excitement for someone else. I think tomorrow's plane ride will be filled with writing!


Also caught a Salt Lake Real game while I was there- very nice stadium. The team is undefeated- keep up the streak! Brewvies is still alive and kicking- watched Her and thought it was very well made / written. The head cook and a few waitresses at my favorite Mexican restaurant, Morelia, still remembered me after all these years! Great food as always- had it twice! Best of all was seeing all of my friends- high school and on. Good trip.

Angels Spring Training

Hey, hey! I know things were just starting to pick up steam- regular freelance writing spots and consistent podcast episodes- but that's how it goes, right? You find a groove and quickly get knocked off track. Some very last minute changes happened and I'm now back down in Phoenix, AZ for MLB Spring Training. I'm running the stadium audio for the Los Angeles Angels at Tempe Diablo Stadium. A pretty tough gig to pass up- playing tunes and watching baseball all day!

I have to admit, it's been really great being back at the ballpark. There's something about the energy of live events- always something new, a different challenge, and interacting with all of the people. So far, this has certainly been my most enjoyable Spring Training experience. All around, a perfect gig without a lot of stress or crazy stupid hours. An unthinkable combination in the baseball world- I lucked out!

The other great thing about being back in baseball is the people- I didn't realize how much I missed everyone until I was gone! Lots of great people. Today I was able to go out to Surprise Stadium and see all of my buddies at the Royals. Best clubbies in the game! It was also great seeing all of my Latin boys- missed those kats a ton.

Anyway, I'm not sure what any of this means or if it's a start to a new adventure. I do know that I return to CO on April 1 and plan on picking back up with writing, new media, and the podcasts- just like I never left. There's talks of returning to Diablo Stadium throughout the year for special events and also thoughts of returning to the Arizona Fall League this season. Just have to take it as it comes. Splitting my time between the two worlds might make for an amazing year- finishing The Final Book and working some baseball could be a lot of fun!

I am compelled to get back behind the computer and start writing again. It's only been a couple of weeks off, which may be a good thing to clear my head, but the gears have been turning and I'm itching to push forward!


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