Post Alley Gum

The traveling bug continued- I was gone part of June and almost the entirety of July. Good trips- half work, and half play. Had an epic road trip that started in Salt Lake City, took the long way to Colorado Springs where I spent a few days with family, then on to Nebraska where I visited friends for a week. Always love my time in Albion. From there it was on to Chicago where I met up with a baseball buddy. We both desperately wanted to get out of the city so we drove north to Wisconsin checking out Kenosha and Milwaukee. Heading back inland, we stayed in Madison and had tons of fun downtown. From there we went to Delavan Lake and stayed at nice resort on the water. Finally it was time to drop my friend back off in Chicago and started the drive west. It had been a while since I had been in that area so I added a few miles to the trip and avoided the I-80 corridor. I cut back northwest through Wisconsin, Minnesota, North Dakota, Montana, Wyoming, and finally back to Salt Lake.

I love my time on the road- I find it soothing. Reflecting, thinking, cranking music. Clears the head- so does topping out the car at 142 mph on a few back roads! I was only “home” for a few days until it was time to head further west- this time to Washington. Seattle, Olympia, Ocean Shores, and then down the coast to Oregon through Astoria and Rockaway Beach.

I got to spend the majority of the trip on the water and it was exactly what I needed. The last few months have been overwhelming trying to figure out life, money, and my next step. With MLB’s western ops office closing, the baseball journey had officially come to an end. While I’m fortunate enough to still be doing some contract work with them through my new media company, it’s safe to say that it is time to move on. I have little desire to work in the Commissioner’s Office in NYC and I haven’t pursued any jobs with clubs. I figure if I’m ever going to make an honest go at my own ventures- now is the time!

Not that I didn’t know that before my trip to the beach, but it sort of reaffirmed everything and made me feel okay about it. It reminded what’s important to me, what I’ve always wanted, and put me back on the path I was on before I got distracted with baseball. Adventuring, writing, geeking out- sand, trees, water.

So, what have I been working on? Well, I have a few websites I’ve been building (one particularly large one). That has kept me busy throughout all of this travel. I also did some formatting of The Final Book, figured out how much I’ve written and how much more I have to go. I’m currently over 90k words and suspect it will take another 20-30k to finish. Did squeeze in another chapter or two, but need to devote more time. I also have a new article / web series I’d like to tackle discussing internet morality.

By the looks of the calendar, most of my travels are over for the summer (small trip over Labor Day) and I should really be able to crank on this stuff over the next few weeks. Most importantly I feel good about things again- I’m back in the gym, fell back in love with life, and am reconnecting with the muses!

Map of Mesopotamia

The last few weeks have been busy and I think I’m finally crashing- losing motivation! Did a bit of traveling- nothing terribly “exciting” but a couple road trips is good to clear the mind. Listened to a few audio books on ancient philosophy- always so enlightening but I struggle putting any of it to practical use.

The major update is that things are once again moving forward with The Final Book. After a long dry spell of only rewriting, I finally pushed forward and completed six new chapters. I’m finally to the climatic arch and there is a well mapped route to the finish line. However, now I’m just lacking the motivation to work! I looked at a blank screen for 45 minutes this afternoon before wasting time on Twitter and Facebook, haha.

I’m sure it will pass and when I do catch my stride the book isn’t that far out. I’ve reached out to a few beta readers and solicited their help. Really looking for beta readers that have a strong interest in religious / historic fiction (target demo)- let me know if that’s you or you know someone. I’d be happy to share an advanced copy and take suggestions before it goes to the editor.

Anyway- the site has gone through a few updates as well. New domain name, new social media integration, and new evergrowing Friends section. Go take a look!

mojo and the american female screen shot

What a week! Things have been going crazy with the release of Mojo And The American Female. The support and feedback has been fantastic- thanks so much to everyone for checking it out! All of your notes and emails mean a lot.

From here on out it’s about promotion and getting the book into the hands of the reader. Pretty easy, right? I’ll just call up Oprah and get into her book club, haha. I need help turning the snowball into a snowboulder.

Every little bit helps- a shoutout on Twitter, a post on Facebook, mentioning it to your friends at the bar. Anything you can do would be appreciated!

If any of you would be willing to give an honest and objective review of the book and post your findings on the major websites, that’d really help a ton. I’m a big softy so drop me an This email address is being protected from spambots. You need JavaScript enabled to view it. and I’ll see about giving you a free copy of the book for review.

Well, I can’t believe it’s “done” and finally out there! It turned out to be a lot more work than I expected, but I’m happy with it. A lot of technical issues getting it work on the different devices / tablets. You'd think there'd be a universal standard language for all readers like HTML is for web browsers. ePub 3.0 is trying, but it has a long way to go... But, overall I think it’s a quality product and proud to put my name on it! Wish I could sit back an enjoy the release, clear my brain for a few days but my mind is already racing- time to jump back into The Final Book series!

Mojo And The American Female by SW Hammond

From music and baseball industry professional SW Hammond, comes Mojo And The American Female, a collection of provocative short stories on his life as a Lost Boy in search of Winnie Cooper.

FOR IMMEDIATE RELEASE
CONTACT: William Searle, 702-927-8384
Email: This email address is being protected from spambots. You need JavaScript enabled to view it.

http://www.swhammond.com

MUSIC INDUSTRY PROFESSIONAL RELEASES DEBUT TELL-ALL

“A collection of short stories spanning more than a decade woven together to create the misguided anti-love story of a young man learning about the opposite sex through music, movies, and television.”

LAS VEGAS, NV, April 7- Music and sports industry professional Sean “SW” Hammond of Salt Lake City, debuts his collection of real life short stories “MOJO AND THE AMERICAN FEMALE” as part of Surf Star Media’s ePublishing line.

Hammond, spending more than a decade working for Sony Music Entertainment, Warped Tour, and Major League Baseball, has been documenting and reflecting upon his career and life contributing numerous articles to music, athletic, pop culture, and lifestyle publications. In addition, he is currently working on a set of fictional novels, the first, “THE FINAL BOOK: GODS” set to be released by Surf Star Media early in 2016.

Raised on rock n’ roll, with a particularly strong affinity for women who rock, Hammond blends an unparalleled view of pop culture and philosophy that follows him from his early twenties through his early thirties. “MOJO AND THE AMERICAN FEMALE” is rich with photography capturing Hammond’s days as a tour manager on Warped Tour and working for Sony Music Entertainment, as well as bringing to life the music, movies, and television that has plagued his rational sense of love and relationships. From childhood viewings of Full House leading to his lifelong hatred of John Stamos, his introduction to the Riot Grrrl movement and Kathleen Hanna, and to a questionable infatuation with The OC’s Summer Roberts - each story blends a reflective Kevin Arnold-like inner monolog with Wild Turkey.

“MOJO AND THE AMERICAN FEMALE” is the byproduct of one too many romantic comedies. Inspiration, enlightenment, and delusion fuel Hammond’s quest as he searches for a bit of meaning to life and someone to share it with.

Follow SW Hammond on Twitter: @SWHammond

Hammond is available for interviews and appearances. For booking presentations, media appearances, interviews, and/or book-signings contact This email address is being protected from spambots. You need JavaScript enabled to view it..

Mojo And The American Female

In a two headed effort to pave the way for Surf Star Media to enter the realm of publishing and establish the necessary processes and relationships in that industry, together we will be creating and releasing the book, Mojo And The American Female.

The book is a compilation of remastered articles found here on HyL along with exclusive content unique to the book. The book captures the struggles and emotions of being single throughout a 10 year period. Woven together to create a coming of age tale, the story begins with Sean as a brash young man in his early twenties and follows him as he experiences life and women using pop culture as the backbone of his misadventures.

The book is designed to be highly visual complete with rich photography and vibrant design. Originally created as an interactive eBook, an adaptation to print as a coffee table book is also expected.

Tentative release on Amazon and iBooks store for late April / May. More info to come!

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